Search Optics appoints Jessica de Vries Australia and New Zealand lead
Sydney, March 30, 2017: Search Optics, a leading global digital marketing provider with deep experience in numerous industries and a specialisation in automotive, has announced Jessica de Vries as Managing Director, Australia and New Zealand (ANZ).
With more than 20 years’ experience in the automotive sector, de Vries will be responsible for leading Search Optics’ continued growth as the company helps local automotive clients take advantage of the digital purchase path consumers now take when buying a car.
Prior to joining Search Optics in April last year as National Sales Director, de Vries enjoyed five successful years at CarsGuide.com.au, which included Head of Dealer Sales.
Commenting on her appointment, de Vries says: “Australia has a strong automotive market, which, combined with consumers’ digital habits, presents challenges and opportunities for OEMs, dealer groups and local dealerships to improve their digital presence and capture sales.
“For many consumers, a car is still one of the biggest purchases they make. However, the days of visiting car dealerships to gain information about brands and prices has been replaced by digital channels. It seems that the industry’s online activities have not kept pace with consumers’ purchase paths, which is why many dealers turn to Search Optics.
“Using our local knowledge and international expertise, Search Optics has continued to grow its local client portfolio, delivering strong business results by providing our dealers with an intelligence platform that eliminates guesswork from their digital strategy.”
Roy Morgan's latest Automotive Currency Report estimates that 2.37 million Australians are in the market to buy a brand new car within the next four years, with 43 per cent of these customers doing most of their research online.
Search Optics’ Chief Executive Officer, David Ponn, says: “Since entering ANZ in late 2015, we’ve seen strong growth in our Australian client base and is something we’re keen to expand on this year. de Vries has been instrumental in our growth since she joined the Search Optics team, which is why we’re delighted she’s accepted the role of Managing Director.”
de Vries and her team will continue to work closely with the OEMs and car dealerships (national and independent), helping achieve improved sales through the optimisation of digital marketing strategies.
About Search Optics
Search Optics is a leader in global digital marketing that specialises in custom, integrated solutions with an emphasis on outstanding measurable results. The company uses an uncommon blend of class leading technology backed by real people. Founded in 1998, Search Optics has offices in the North America, APAC, EMEA and LATAM regions. For more information, please visit SearchOptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.
Howorth, Ogilvy PR Australia
T: 02 8281 3879