With searches on mobile devices outnumbering those done on desktop computers, marketers are taking the extra steps needed to increase their mobile marketing activities. With Australian consumers eager to adopt this new trend, Search Optics Australia explains that local marketers are lagging when it comes to embracing mobile advertising as a means of engaging consumers.

In addition, Search Optics Australia provides valuable insights from the global study conducted with ClickZ Intelligence, called, “The State of Mobile Advertising 2016”.

Click here to read the full article on marketingmag.com.au!

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