Search Optics spoke with Marketing Magazine Australia about marketing with personalisation. Facebook has set the bar high to reach target audiences and provide a personal touch, which has created the precedent that marketers need to follow the trend.

According to Search Optics, "Businesses all have a bottom-line and investing in digital strategies can be hard to swallow without the proof these strategies are working. Still, it is important for businesses to realise that programmatic strategies aren’t always going to drive the lowest cost-per-lead and that other ROI might be more appropriate...It’s important to think of the whole digital ecosystem and remember that the role of programmatic marketing is to reach the right audience with the right message."

Click here to read the full article on marketingmag.com.au.

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